Digital Marketing Trends
Digital marketing is a broad term and with the change in time the digital marketing trend have changed a lot. Along with, this digital marketing trend is also saving the cost of marketing. No pamphlets are required now, what is to be needed is skills and proficiency towards work. Let’s have a look at some of the latest digital marketing trends:
Personalization: The digital world is considering various dynamic and advance ways to personalize campaigns. This covers a wide myriad of personalize email content and observance of customer data that includes weather based content, location, personalized images and much more.
Context aware content: this means going further than personalized and mobile compatible content. In simple words, the content is more focused on the specific needs of the reader instead of generic. The content should provide the knowledge and awareness amongst the people.
Social Media: Email marketing hits the customers directly whereas social media platforms provide a path to deliver compelling content. Social media has become the most important part of Digital marketing, it has the ability to hit the correct audience in minimum time. Hitting the clients and the correct audience is necessary and social media help doing that.
Email Marketing: Many have said that since the inception of smartphones email marketing is dead. This may be because each day users faces nearly 200 marketing messages with the majority of updates, email newsletters and others. Well, this doesn’t mean that email marketing is dead, it simply means that marketers needs to do better with the email marketing. The best way to create the emails is to keep them relevant.
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